Search Engine Optimization

SEOMore than half of all internet users use a search engine at least once a day, so the importance of having your website appear highly in a search engines results list is essential. Your company could have the most impressive website but if you are not ranked highly by the major search engines then your company is hidden from the public, an unlikely to succeed. Search engines deliver users to millions of websites every day, people are actively looking for your services, help them find you with Search Engine Optimisation.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of increasing the volume and quality of traffic (users passing through your site) that a website recieves from search engines. SEO can be broken down into two areas, ‘On-page’ and ‘Off-page’ optimisation. On-page SEO is the work carried out on the website to highten the amount of traffic and Off-page SEO is the work carried out external to the website, e.g. Link Buliding. Combining the two areas of SEO will have a large impact on your website’s ranking in the search engine results.

Why would my website need SEO?

50% of online purchases are completed using online search engines. The top, commercial search engines; such as ‘Google’ and ‘Yahoo’; control the majority of traffic to websites, if your website cannot be found by search engines then you will miss out on the opportunity of customers visiting your site. Whether your website provides services, information or products, search engines are the primary method of directing traffic for almost all internet users, with over 200 million searches performed a day.

Our SEO Strategies provide:

  • A comprehensive site review
  • Full keyword research
  • Competitor research
  • Individually optimised pages
  • Changes to ensure your website is deeply crawled by search engines
  • Major search engine submissions
  • Paid inclusion packages
  • Visibility reports, analysis and recommendations
  • Search engine friendly code
  • Information architecture and usability
  • Content development
  • Link building and structure
  • Google penalty recovery
  • Website analysis
  • Monthly return on investment reporting
  • Benchmarking and key performance indicators

Please contact us for more information on our seo services.